Market Intelligence

Market Scan

Find out exactly what programs your region needs — before you invest a dollar in development.

A 25+ page report with scored opportunities, competitive gaps, employer demand signals, grant alignment, and hidden opportunities your competitors will miss. All from 50+ verified sources.

Not sure yet? See a real example first

What You Get

Six phases of research. One comprehensive Market Scan.

Regional Intelligence

Your institution profiled. Top employers mapped. Economic trends identified. Existing programs cataloged.

Demand Signal Detection

Employment data, active job postings, employer expansion signals, and matching grant opportunities — from 50+ verified sources.

Competitive Landscape

Every provider in your region mapped. Their programs cataloged. White space and competitive gaps identified.

Opportunity Scoring

Each opportunity scored across 5 dimensions: demand, competition, revenue, wages, and launch speed.

Blue Ocean Scanner

The opportunities no standard analysis finds. Employer pain points, supply chain gaps, and emerging roles before they hit any database.

The Market Scan Report

25+ page report with scored programs, evidence trails, grant alignment, barriers, Workforce Pell readiness scores, and specific next steps.

Real Results

What we found for Wake Technical Community College

Research Triangle — Raleigh, Durham, Chapel Hill · Real data, real analysis

Conventional Opportunities

Healthcare Management CertificateQuick Win
8.7
Construction Management CertificateQuick Win
8.5
Industrial Machinery MaintenanceStrategic Build
8.1
Plumbing Technology CertificateQuick Win
8
Cybersecurity FundamentalsQuick Win
7.9

Blue Ocean — Hidden Opportunities

The programs standard analyses miss entirely

Biologics Manufacturing Quality SystemsBlue Ocean
9.05
Educational Facilities Operations SpecialistBlue Ocean
8.55
State Government Workforce Transition BridgeBlue Ocean
8
Healthcare Supply Chain CoordinationBlue Ocean
7.85
Entertainment Venue Technical OperationsBlue Ocean
7.35

Not another labor market report.

Every claim is sourced

No made-up statistics. Every data point links back to verified sources. Your VP of Instruction can verify anything.

We find what standard tools miss

Standard LMI tools only know about occupations already categorized. Our Blue Ocean Scanner finds demand from live signals — employer pain points, supply chain gaps, economic development announcements — before they show up in any database.

Scored and ranked, not just listed

Every opportunity is scored across demand evidence, competitive gap, revenue viability, wage outcomes, and launch speed. You get a clear priority order — not a 50-page PDF where everything looks equally important.

Built for action, not the shelf

Each program section includes specific barriers, grant alignment, and "What Validation Would Confirm" questions. This is a decision document, not a research paper.

Get Started

Start free. Go deeper when you're ready.

The Pell Readiness Check is free and gets you started in 60 seconds. When you're ready for full market intelligence, a Market Scan is the next step.

Free — No Credit Card

Pell Readiness Check

Find out if your programs qualify for Workforce Pell before July 1, 2026.

$0
  • Program eligibility assessment
  • Clock-hour compliance review
  • Pell gap identification
  • Delivered in ~48 hours

No login required.

Founding Rate

Market Scan

Full market intelligence — 25+ pages, 50+ sources, programs scored and ranked.

$1,500$3,500

Founding rate — first 5 institutions

  • Full 25+ page Market Scan
  • Conventional + Blue Ocean opportunities
  • 50+ sources cited & verified
  • Scored & ranked program recommendations
  • Workforce Pell readiness scoring
  • Grant alignment for each program
  • Delivered in ~1 week

We'll follow up within 48 hours.

After Your Market Scan

Your Market Scan identifies the opportunities. The next stages help you act on them.

2

Program Validation

Deep-dive feasibility analysis with financial projections, employer verification, and a GO / NO-GO recommendation.

3

Curriculum Design & Development

Competency mapping, course architecture, and learning outcomes built from real occupation data.

4–8

Pathway Development → Launch → QC

Stackable credentials, course content, marketing strategy, launch readiness, and outcomes tracking.