Privacy Policy

Overview

Wavelength is committed to protecting your privacy. This policy explains what data we collect, how we use it, and your rights regarding your personal information. We believe in transparency and keep our data practices simple.

What Data We Collect

We collect information you provide directly to us through:

• Contact forms: Name, email address, institution name, and message content when you contact us or request a report
• Newsletter signups: Email address when you subscribe to The Signal newsletter or footer updates
• Lead magnet downloads: Email address and institution name when you download resources like checklists
• Service requests: Additional information you provide when ordering reports (e.g., state, program focus areas)

We also automatically collect:

• Usage data: Pages visited, interactions, approximate location, device and browser information, and referring URLs through cookieless Plausible analytics and, only when you accept analytics, Google Analytics
• Theme preference: Your light/dark mode selection stored in your browser's localStorage (stored locally, never sent to our servers)

How We Use Your Data

We use the information we collect to:

• Deliver the reports and services you request
• Communicate with you about your orders, our services, and relevant updates
• Send you The Signal newsletter or other resources you've opted into
• Improve our website and services based on usage patterns
• Respond to your inquiries and provide customer support

Data Sharing

We do not sell, rent, or share your personal information with third parties for their marketing purposes. We only share data with service providers who help us operate our business:

• Resend: Email delivery service used to send reports, confirmations, and newsletters
• Vercel: Website hosting and application infrastructure
• Google Analytics: Consent-based website traffic, navigation, and conversion measurement
• Plausible: Aggregate, cookieless website analytics

These providers are contractually obligated to protect your data and use it only for the services they provide to us.

Cookies & Local Storage

We keep cookies minimal. Our site uses:

• Theme preference: Stored in localStorage to remember your light/dark mode choice across visits
• Google Analytics: If you accept analytics, first-party measurement cookies such as _ga may be used to distinguish visits and understand site usage
• Plausible: Cookieless analytics used to understand aggregate usage patterns

We use analytics to improve Wavelength and measure actions such as newsletter signups and contact requests. We do not sell personal information or use these analytics events to submit names, email addresses, institution names, or message content.

You can accept, decline, or change your Google Analytics choice at any time. Declining does not affect access to the site, and revoking consent removes accessible Google Analytics cookies from this site.

FERPA Compliance

Wavelength does not collect, process, or store student personally identifiable information (PII) as defined by the Family Educational Rights and Privacy Act (FERPA). Our services analyze publicly available labor market data and institutional program catalogs — not student records.

If you are a FERPA-covered institution, you may share your program catalog and institutional data with us without triggering FERPA obligations, as this information does not constitute student education records.

Your Privacy Rights

You have the right to:

• Access: Request a copy of the personal information we have about you
• Correction: Ask us to correct inaccurate or incomplete information
• Deletion: Request that we delete your personal information (subject to legal obligations)
• Opt-out: Unsubscribe from marketing emails at any time via the link in our emails

To exercise these rights, email us at hello@withwavelength.com.

California & State-Specific Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected and how it's used
• Right to request deletion of your personal information
• Right to opt-out of the sale of your information (note: we do not sell personal information)
• Right to non-discrimination for exercising your privacy rights

Other states may provide similar rights. To exercise any of these rights, contact us at hello@withwavelength.com.

Data Security

We take reasonable measures to protect your personal information from unauthorized access, disclosure, or destruction. Our site uses HTTPS encryption, and our service providers employ industry-standard security practices. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this privacy policy from time to time. When we make significant changes, we'll update the "Last updated" date at the top of this page. Continued use of our services after changes are posted constitutes acceptance of the updated policy.

Contact Us

If you have questions about this privacy policy or how we handle your data, please contact us:

Email: hello@withwavelength.com